American Kitchen Report — 2026

Why Our Place
Belongs on
Your Stovetop

A no-nonsense look at the cookware brand that turned the American kitchen into a place of color, community, and genuinely non-toxic cooking. Here's what the data, the chefs, and the celebrities actually say.

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The numbers

Momentum you
can measure

$96.6M
Annual sales approaching nine figures
95%
Sales through the brand's own direct channel
2.32M
Average monthly site visits in 2026
40K+
Five-star reviews on the flagship Always Pan
650
Target stores carrying the brand nationwide
1,000+
Media features since launch

The case for

Six reasons
it works

It's not just the color palette. Our Place built its reputation on solving real kitchen problems — clutter, chemical coatings, and cookware that only does one thing.

FDA Food Contact
LFGB Certified
Prop 65 Compliant
No PFAS / PTFE / PFOA
01
One pan, ten jobs
The Always Pan replaces a fry pan, sauté pan, steamer, skillet, saucier, saucepan, and more. Fewer things to store, less decision fatigue at dinner time.
02
Thermakind ceramic coating
A proprietary nonstick surface made without PFAS, PTFE, PFOA, lead, or cadmium. Third-party tested to confirm it. Eggs slide out. Cleanup takes seconds.
03
Recycled aluminum body
Made with 100% certified post-consumer recycled aluminum. Light enough to handle easily, sturdy enough for daily use.
04
Design you don't hide
Available in a range of warm, muted tones that look intentional on the stovetop. Built-in spatula rest and nesting lid make it functional, not just pretty.
05
Consumer Reports recognition
The Perfect Pot earned a near-perfect score from Consumer Reports, outperforming Dutch ovens from Caraway and Le Creuset in lab testing. It's currently the agency's highest-rated pick.
06
100-day trial & 3-year warranty
Try it in your own kitchen. If it doesn't earn its spot, send it back. The ceramic line carries a three-year warranty — longer than most direct competitors.

Head to head

How it stacks
against the field

We compared Our Place with three of the most commonly cross-shopped cookware brands in the U.S. — Caraway, HexClad, and Le Creuset.

Brand Coating / Material Signature Strength Warranty Best For
Our Place
Multi-use
 Thermakind ceramic nonstick; recycled aluminum
No PFAS, PTFE, PFOA, lead, cadmium 		Replaces 10 pieces with one pan; oven-safe to 450°F 3 years (ceramic line) Small kitchens, minimalists, health-conscious cooks
Caraway
Sets
 Ceramic nonstick; oven-safe to 550°F Color-matched sets with storage organizers 1 year People who want a complete, coordinated set
HexClad
Hybrid
 Stainless steel + nonstick hybrid; metal-utensil safe Durability under high heat and metal tools Lifetime High-heat searing, professional-style cooking
Le Creuset
Enameled
 Enameled cast iron Slow cooking, braising, heirloom longevity Lifetime (limited) Weekend roasts, serious home cooks

The takeaway: Our Place differentiates on versatility and non-toxic construction at a mid-range price. Caraway competes on set cohesion and higher oven temperatures. HexClad leans into durability and hybrid performance. Le Creuset remains the benchmark for enameled cast iron — but at a significantly higher cost of entry. For someone who wants fewer, safer, more flexible pieces, Our Place occupies a distinct lane.

Who buys it

The people behind
the purchase

◈
Urban home cooks, 25–44
The core demographic. 34% of the brand's social audience falls in the 25–34 bracket, with another 29% aged 35–44. They cook often, care about ingredient safety, and value design that doesn't hide in a cabinet.
◇
Predominantly female (84%)
Audience data shows an overwhelming female skew. The brand's messaging around gathering, care, and cultural cooking resonates strongly with this group.
◆
Multicultural households
Founded by a Pakistani immigrant and run by a diverse team, Our Place explicitly celebrates cooking traditions from around the world. The audience reflects that — 51% U.S., with meaningful reach in the U.K., Canada, and Australia.
◉
Celebrity-adjacent tastemakers
Oprah, Selena Gomez, Cameron Diaz, Gwyneth Paltrow, and Meghan Markle have all been spotted using or praising the brand. That signals lifestyle credibility beyond the kitchen niche.

What they say

Voices that carry
weight

Consumer Reports
The Perfect Pot received a near-perfect score in independent lab testing, placing ahead of Dutch ovens from Caraway and even the iconic Le Creuset — at a fraction of the price.
Oprah Winfrey
Called the Always Pan a "kitchen magician" — one of the most quotable endorsements in the cookware space.
Naomi Watts
"Its Always Pan is amazing — it does it all. You can use it to fry and boil, and you can even put it in the oven. It's also super-easy to clean."
Verified Buyer — Amazon
"Absolutely the best cookware I have ever used. This pan is really pro. Highly recommended."
Meghan Markle
Seen using the Titanium Always Pan Pro in her Netflix series, signaling the brand's crossover into aspirational lifestyle territory.
BBC Good Food
"Its cookware is multifunctional, so in theory you only need one of its pans to do the job of several, and it's so good looking that you'll want to keep it out on display permanently."

In real life

Where it earns
its place

01
Small apartment kitchens
One pan doing the work of five means less cabinet space consumed and fewer compromises when cooking for one or two.
02
Family weeknight dinners
The Perfect Pot's 6.5-quart capacity handles pasta for four, a one-pot chili, or a batch of soup without pulling out three different vessels.
03
Health-conscious cooking
For households actively avoiding PFAS and other forever chemicals, the ceramic coating is a meaningful upgrade over conventional nonstick.
04
Gift-giving
The brand's colorways and packaging make it a natural wedding, housewarming, or holiday gift — especially for design-minded recipients.
05
First apartments
A starter cookware set that doesn't look or feel like a starter set. The 100-day trial lowers the risk for new cooks.
06
Open-plan living
When the kitchen is visible from the living room, cookware becomes part of the decor. Our Place is designed for that reality.

The American context

Why it clicks
in U.S. kitchens

American kitchens are getting smaller in urban areas and more design-conscious everywhere. At the same time, awareness of PFAS and forever chemicals has moved from niche concern to mainstream purchase driver. Our Place sits at the intersection of those two trends.

The brand also benefits from a direct-to-consumer model that gives it tighter control over pricing, packaging, and customer experience than traditional retail cookware. With 95% of sales flowing through its own channels and a growing presence in Target, it has built both reach and margin resilience.

→
DTC-native
95% of sales through own channels; Amazon and Target serve as discovery engines, not primary revenue drivers.
→
Non-toxic positioning
PFAS-free messaging directly addresses the fastest-growing concern among American home cooks.
→
Cultural inclusivity
Built by immigrants, for a multicultural America. The brand's storytelling reflects the country's actual demographics.
→
Price-to-value ratio
Mid-range pricing against premium perceived quality. The Always Pan undercuts Le Creuset significantly while offering broader functionality.